While Instagram’s multiple account feature allows targeting different audiences, managing many profiles becomes difficult for brands.
If you have created multiple Instagram accounts for your brand and are struggling to maintain them, this blog is for you.
We have curated the best tips to manage multiple accounts effectively while maximizing the impact of your profiles. Let’s dive in and understand different steps to manage multiple accounts and make the most out of it.
Also, if you need assistance with your account growth, you can even consider social media growth services. Now let’s get started with Instagram account management.
Best Tips To Manage Multiple Instagram Accounts For A Brand
Below we discuss tips to effectively handle multiple Instagram profiles under one parent brand through strategic planning and organizational techniques.
1. Set Well-Defined Objectives for Each Profile
It is important to set specific goals for each Instagram account your brand has.
The goals for each account may be different. For example, an account showing your products may aim to increase sales each month. An account about your company culture may want more people to see and engage with posts.
When setting account goals, make them clear and accountable so that you plan for them accordingly. For example, instead of setting a goal like “increase in engagement”, set a specific objective like “gaining 500 more followers each month”.
Having clear objectives for every account can make it easy to strategize further and make the management hassle-free.
2. Develop Content Strategies For Each Account
Another essential aspect that you need to work on is making a unique content plan for every Instagram account. First, look at what types of posts did well on each account and assess which days and times people are engaged more.
It can help you plan your content strategy a lot more effectively. You can also look at what competitors post to work on new concepts and ideas.
Make sure that your content plan includes different kinds of visual and text posts to keep your audience interested. For example, a product account can post photos of new items, tutorials and customer stories.
Some accounts can focus more on photos while others can be used to post videos. Based on your research, schedule posts when people are likely to see them.
3. Create Content Calendars To Map Strategies Visually
While you are working on content strategy, make sure to prepare separate content calendars for each account. The calendars of every account must show the different visual and text posts scheduled over time.
While planning your calendars, you can include important events to post about, like seasonal promotions or monthly newsletters.
Planning content a few quarters ahead saves time to prepare posts accordingly. While doing so, you can always leave some flexibility for unexpected opportunities like partnerships with influencers.
Make sure that you have time to shift from one calendar to another as per the set schedules. This can help you get closer to your objectives through Instagram calendars a lot more effectively.
4. Conduct Detailed Performance Evaluations
It is important to always look at the numbers and results from each Instagram account. This helps you improve what you are doing.
So, make sure to pay attention to key metrics like likes and followers. But also look at goals specific to each account, like the number of clicks or signups for professional accounts.
It is important that you compare the posts that didn’t have the expected response. It can help you understand what’s lacking and where you can work on to enhance the numbers in your favor.
5. Utilize Social Media Management Tools
Bringing all the Instagram profiles of your brand together into one easy-to-use dashboard can certainly make management easier.
It allows you to collect metrics from different accounts and create combined reports showcasing overall performance of your brand on Instagram.
These platforms automatically schedule, plan and distribute content across multiple channels at the same time. You can also gather deeper insights beyond surface metrics with the help of advanced analytics provided by such tools.
So you can use social media management tools to streamline Instagram content creation, increase efficiency and manage multiple accounts easily!
Conclusion: Manage Instagram Accounts Seamlessly And Strategically!
To wrap up, the above mentioned tips can help you streamline multi-account management and boost your brand’s Instagram presence exceptionally.
Plan for every account separately and build those content calendars. With strategic planning and execution of these tips, you can be certain that every account is moving towards its set objective.
Taking assistance from Thunderclap.com can help you achieve your followers goal and advance business objectives. Good luck!
